Business Surgery: Lucinda Sloane, of Bird Media, has five top tips on dealing with the media

If you’re a business leader, a public figure or a spokesperson for an organisation you will encounter the media: fact. So how confident are you in front of the camera? On the radio? Speaking to a journalist?

Media training equips you with the skills to confidently and effectively communicate your message to the media – whether during live or pre-recorded interviews, press conferences and public appearances.

It’s a highly practical form of coaching that focuses on developing and delivering your message, interview preparation, body language and voice control as well as navigating those all-important but much-dreaded crisis communications.

So, what are the benefits of media training?

1 – Become an effective communicator

Media training helps you develop and deliver clear and concise messages, which are designed to engage a specific audience and therefore guaranteed to have maximum impact.

2 – Share your authentic self

Those who have undergone effective media training are skilled in maximising media exposure to share their authentic self and expertise, thereby building credibility and establishing trust with their audience.

3 – Tell your story

Media training teaches you to craft compelling stories and communicate key points effectively, to influence how audiences think, feel and interact with you as a public figure or your brand as a business owner.

4 – Face the fear

Journalists are scary (sorry Iliffe Media!). Even the most experienced business owners or experts in their field can trip over words and become a babbling mess at the mere sight of a microphone. Media training gives you the confidence to handle tough questions and perform under pressure.

5 – Stay calm in a crisis

In the digital world, a crisis can be challenging to contain so you need to be able to face the music with confidence. Media training teaches you how and when to respond and what the best course of action is to mitigate any crisis and maintain brand reputation.

Interested in media training? I can help. Contact me directly by emailing lucinda.sloane@thisisbirdmedia.com.

Visit www.thisisbirdmedia.com or follow Lucinda on LinkedIn www.linkedin.com/in/lucinda-sloane

- Business Surgery appears every Friday in the Bury Free Press